商務(wù)英語(yǔ)營(yíng)銷詞匯匯總
營(yíng)銷篇
* 4C營(yíng)銷理論 (The Marketing Theory of 4Cs)
* 4R營(yíng)銷理論 (The Marketing Theory of 4Rs)
* 4P營(yíng)銷理論 (The Marketing Theory of 4Ps)
* 感性營(yíng)銷 (Sensibility Marketing)
* 利基營(yíng)銷 (Niche Marketing)
* 交叉營(yíng)銷 (Cross Marketing)
* 知識(shí)營(yíng)銷 (Infromation Marketing)
* 文化營(yíng)銷 (Cultural Marketing)
* 服務(wù)營(yíng)銷 (Services Marketing)
* 體驗(yàn)營(yíng)銷 (Experience Marketing)
* 定制營(yíng)銷 (Customization Marketing)
* 色彩營(yíng)銷 (Color Marketing)
* 綠色營(yíng)銷 (Green Marketing)
* 關(guān)系營(yíng)銷 (Relationship Marketing)
* 合作營(yíng)銷 (The Co Marketing Solution)
* 伙伴營(yíng)銷 (Partnership Marketing)
* 一對(duì)一營(yíng)銷 (One-to-One Marketing)
* 差異化營(yíng)銷 (Difference Marketing)
* 大市場(chǎng)營(yíng)銷 (Big Marketing)
* 個(gè)性化營(yíng)銷 (Personalization Marketing)
* 堡壘式營(yíng)銷 (Focalization Marketing)
* 數(shù)據(jù)庫(kù)營(yíng)銷 (Data base Marketing)
* 服務(wù)分銷策略 (Services Distribution Strategy)
* 服務(wù)促銷策略 (Services Sales Promotion Strategy)
* 整合營(yíng)銷傳播 (Integrated Marketing Communications, IMC)
* 水壩式經(jīng)營(yíng) (Dam Operation)
* 戰(zhàn)略營(yíng)銷聯(lián)盟 (Strategic Marketing Union)
* 網(wǎng)絡(luò)數(shù)據(jù)庫(kù)營(yíng)銷 (Internet Data base Marketing)
* “整時(shí)營(yíng)銷” 與“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)
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